About Maadiran

Maadiran Group, with a distinguished history of over 60 years in Iran’s audio-visual and home appliances industry, stands as a symbol of innovation and quality.

Throughout these years, we have been a part of the lives of millions of Iranian families through leading national and international brands. Where we stand today is the result of one key factor: the trust of Maadiran’s valued customers.

History of Maadiran

The Beginning of the Maadiran Story
Maadiran Group was founded in 1964 under the name “Amiri & Partners Company” by Mr. Mahmoud Amiri.

In 1994, in order to provide more focused and efficient services, the Iran Office Machine Services Department was restructured as a separate company under the name “Iran Office Machine Services”, operating as an independent branch.

In 1995, following agreements with LG Electronics, the production line for LG’s first CRT monitors was launched at the Maadiran factory in Hashtgerd Industrial City, located 80 kilometers west of Tehran.

In 2001, we needed to choose a common name for the brand and identity of all the company’s branches. After presenting various options, the name “Maadiran” was finally chosen as the common identity of the branches and also the company’s guarantee.

Maadiran Mission and Vision

The mission of Maadiran Holding, as one of the most reputable and successful IT companies in Iran, is to provide high-quality products and after-sales services to ensure customer satisfaction.

Future Outlook
Maadiran aims to advance its production capabilities by leveraging the latest global technologies, strengthen and expand its international presence, and consistently deliver the highest standard of after-sales services to its customers.

Social responsibilities

From the employees’ perspective, Maadiran is a well-established and reputable company that offers a supportive and secure work environment. From the viewpoint of those outside the organization, Maadiran is seen as a distinctive and innovative company.

One of Maadiran’s key goals is to enhance employee satisfaction by improving workplace facilities, maintaining a well-organized and comfortable environment, and providing supportive services such as an on-site daycare center to ensure the safety and well-being of employees’ children. Additionally, initiatives such as the establishment of the Maadiran Football Club and other community-oriented gatherings and activities reflect the company’s commitment to fostering a sense of belonging and team spirit among its staff.

Brands and Business Partners

xvision brand

XVision, one of the leading brands and a subsidiary of the prestigious Maadiran Holding, operates in Iran’s electronics and home appliance industry with a strong focus on innovation, quality, and affordability, delivering an unparalleled experience in digital and household products.

With over 15 years of experience, X-Vision has become a trusted companion to Iranian customers, offering smart TVs, modern home appliances, and reliable after-sales services. The brand’s mission is to enhance customers’ quality of life and comfort by providing advanced products aligned with today’s evolving technologies.

TCL brand

Maadiran’s collaboration with TCL began in September 2017, marking a new chapter in global trade and the company’s growth journey. Through this strategic partnership, Maadiran Group started the wide-scale distribution of TCL home appliances and audio-visual products across Iran.

This collaboration represents a major milestone in Maadiran’s expansion and reflects its core mission: to deliver innovative, high-quality products at affordable prices. In alignment with its commitment to consumer rights, Maadiran’s after-sales service ensures the continued support and guaranteed quality of all TCL products offered in the Iranian market.